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Word of Mouth

Marcas de experiencia: marcando la diferencia

Brand equity / Word of Mouth / Consumer

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Marcas de experiencia: marcando la diferencia

Brand equity / Word of Mouth / Consumer

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How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Marketing / Culture / Individualism / Word of Mouth / Collectivism / Marketing Communications / Communication and media Studies / Marketing Communications / Communication and media Studies

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